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Timeline
Chapter title |
Assessing Relative Brand Value
|
---|---|
Chapter number | 15 |
Book title |
Value Driven Product Planning and Systems Engineering
|
Published by |
Springer, London, January 2007
|
DOI | 10.1007/978-1-84628-965-1_15 |
Book ISBNs |
978-1-84628-964-4, 978-1-84628-965-1
|