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Chapter title |
Kundenbindung auf neuen Märkten
|
---|---|
Chapter number | 6 |
Book title |
Kundenorientierte Unternehmensführung
|
Published by |
Gabler, January 2009
|
DOI | 10.1007/978-3-8349-8051-9_6 |
Book ISBNs |
978-3-83-491026-4, 978-3-83-498051-9
|
Authors |
Michael Laker, Alexander Pohl, Denise Dahlhoff |