Diversity in European Marketing
Springer Science & Business Media
Chapter title |
Managing consumer’s experiences: Design as a solution for transformation
|
---|---|
Chapter number | 10 |
Book title |
Diversity in European Marketing
|
Published by |
Gabler Verlag, January 2012
|
DOI | 10.1007/978-3-8349-6976-7_10 |
Book ISBNs |
978-3-83-491420-0, 978-3-83-496976-7
|
Authors |
Tore Kristensen, Dóra Horváth, Kristensen, Tore, Horváth, Dóra |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 50% |
Student > Ph. D. Student | 3 | 30% |
Professor | 2 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Economics, Econometrics and Finance | 2 | 20% |
Agricultural and Biological Sciences | 1 | 10% |
Physics and Astronomy | 1 | 10% |
Social Sciences | 1 | 10% |
Other | 2 | 20% |