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Mendeley readers
Chapter title |
There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy
|
---|---|
Chapter number | 20 |
Book title |
Strategy and Communication for Innovation
|
Published by |
Springer, Berlin, Heidelberg, January 2013
|
DOI | 10.1007/978-3-642-41479-4_20 |
Book ISBNs |
978-3-64-241478-7, 978-3-64-241479-4
|
Authors |
Jørn Bang Andersen, Andersen, Jørn Bang |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 25% |
Student > Ph. D. Student | 1 | 13% |
Student > Doctoral Student | 1 | 13% |
Unknown | 4 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 25% |
Economics, Econometrics and Finance | 1 | 13% |
Business, Management and Accounting | 1 | 13% |
Unknown | 4 | 50% |