Defending Your Brand
Palgrave Macmillan US
Chapter title |
Stopping the Launch
|
---|---|
Chapter number | 8 |
Book title |
Defending Your Brand
|
Published by |
Palgrave Macmillan, New York, January 2012
|
DOI | 10.1007/978-1-137-51186-7_8 |
Book ISBNs |
978-0-230-34034-3, 978-1-137-51186-7
|
Authors |
Tim Calkins |