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Defending Your Brand

Overview of attention for book
Attention for Chapter 13: Defense Never Ends
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Chapter title
Defense Never Ends
Chapter number 13
Book title
Defending Your Brand
Published by
Palgrave Macmillan, New York, January 2012
DOI 10.1007/978-1-137-51186-7_13
Book ISBNs
978-0-230-34034-3, 978-1-137-51186-7
Authors

Tim Calkins