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Mendeley readers
Chapter title |
Kontextsensitives digitales Marketing zur Steigerung des „Value in Context“ und Herausforderungen für die digitale Markenführung
|
---|---|
Chapter number | 9 |
Book title |
Brand Evolution
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15816-3_9 |
Book ISBNs |
978-3-65-815815-6, 978-3-65-815816-3
|
Authors |
Konrad Zerr, Richard Linxweiler, Anja Forster |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 60% |
Student > Bachelor | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Social Sciences | 1 | 20% |
Unknown | 2 | 40% |