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Mendeley readers
Chapter title |
Gamification in der Marketingkommunikation
|
---|---|
Chapter number | 24 |
Book title |
Brand Evolution
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15816-3_24 |
Book ISBNs |
978-3-65-815815-6, 978-3-65-815816-3
|
Authors |
Martin Hipp-Gruner |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 43% |
Student > Bachelor | 2 | 29% |
Student > Ph. D. Student | 1 | 14% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Computer Science | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Psychology | 1 | 14% |
Design | 1 | 14% |
Other | 0 | 0% |
Unknown | 2 | 29% |