The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models
Article in International Journal of Tourism Research (January 2024)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Article in International Journal of Tourism Research (January 2024)
Article in International Journal of Tourism Research (September 2023)
Conference proceeding in AIP Conference Proceedings (April 2023)