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| Chapter title |
Der Nutzen der Neuroökonomik
|
|---|---|
| Chapter number | 2 |
| Book title |
Kundennutzen: die Basis für den Verkauf
|
| Published by |
Gabler Verlag, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3740-7_2 |
| Book ISBNs |
978-3-83-493157-3, 978-3-83-493740-7
|
| Authors |
Thomas Menthe, Manfred Sieg, Menthe, Thomas, Sieg, Manfred |