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Strategy and Success Factors of Business Schools

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Cover of 'Strategy and Success Factors of Business Schools'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction and Purpose of the Study
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    Chapter 2 The Market for Higher Education
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    Chapter 3 Assessing Institutional Success in Higher Business Education
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    Chapter 4 Mission Statements in Higher Education
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    Chapter 5 Strategic Groups in Higher Education
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    Chapter 6 Evaluating Success: The Value of Benchmarking
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    Chapter 7 The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education
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    Chapter 8 Empirical Assessment of Mission Statement Content
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    Chapter 9 Identifying Strategic Groups
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    Chapter 10 Identifying Factors of Market Success
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    Chapter 11 Implications of Results for Strategic Performance Evaluation
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    Chapter 12 Conclusions
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