Emerging Markets from a Multidisciplinary Perspective
Springer International Publishing
Chapter title |
Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting
|
---|---|
Chapter number | 20 |
Book title |
Emerging Markets from a Multidisciplinary Perspective
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-75013-2_20 |
Book ISBNs |
978-3-31-975012-5, 978-3-31-975013-2
|
Authors |
Ashish Gupta, Anushree Tandon, Gupta, Ashish, Tandon, Anushree |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Type | Count | As % |
---|---|---|
Scientists | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 8% |
Student > Bachelor | 1 | 8% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Lecturer > Senior Lecturer | 1 | 8% |
Other | 0 | 0% |
Unknown | 7 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 8% |
Psychology | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Social Sciences | 1 | 8% |
Unknown | 8 | 67% |