Zielorientiertes Management von Fußballunternehmen

Overview of attention for book

Cover of 'Zielorientiertes Management von Fußballunternehmen'

Table of Contents

Attention for Chapter 3: Ökonomische Leitziele von Fußballunternehmen

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Sportsponsoring, Grundlagen, Konzeption und Wirkungen

Monograph (January 2018)

Markenführung im Profi-Fußball

Article in Marketing Review St. Gallen (February 2014)

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