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| Chapter title |
Wie baut man die Kommunikation und das Marketing auf?
|
|---|---|
| Chapter number | 3 |
| Book title |
Ganzheitliche Corporate Identity
|
| Published by |
Gabler Verlag, Wiesbaden, January 2003
|
| DOI | 10.1007/978-3-322-96461-8_3 |
| Book ISBNs |
978-3-40-912079-1, 978-3-32-296461-8
|
| Authors |
Gerhard Regenthal |