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Americanization of the European Economy

Overview of attention for book
Americanization of the European Economy
Springer US

Table of Contents

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    Book Overview
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    Chapter 1 Introduction Americanization as a Comprehensive Concept of Economic Development During the 20 th Century
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    Chapter 2 Fordism and Taylorism Come to Europe
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    Chapter 3 Americanization as a Mission, 1945–1955
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    Chapter 4 Mass Production, Mass Distribution, and New Technology
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    Chapter 5 Managing Firms and Their Consumers
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    Chapter 6 Economic Slowdown and the American Model
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    Chapter 7 Companies and Consumers
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    Chapter 8 Industrial Relations as a Barrier to Americanization
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    Chapter 9 Conclusion
Attention for Chapter 5: Managing Firms and Their Consumers
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