You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Theoretische Grundlagen und Bezugsrahmen der empirischen Analyse
|
|---|---|
| Chapter number | 2 |
| Book title |
Corporate Sustainable Branding
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-4077-3_2 |
| Book ISBNs |
978-3-83-494076-6, 978-3-83-494077-3
|
| Authors |
Christian Rauch, Rauch, Christian |