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Chapter title |
Markenrelevanz auf Industriegütermärkten
|
---|---|
Chapter number | 30 |
Book title |
Handbuch Industriegütermarketing
|
Published by |
Gabler Verlag, January 2004
|
DOI | 10.1007/978-3-322-91260-2_30 |
Book ISBNs |
978-3-32-291261-9, 978-3-32-291260-2
|
Authors |
Klaus Backhaus, Tatjana Sabel, Backhaus, Klaus, Sabel, Tatjana |