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| Chapter title |
Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung
|
|---|---|
| Chapter number | 1 |
| Book title |
Unternehmenskommunikation
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9126-3_1 |
| Book ISBNs |
978-3-40-914324-0, 978-3-83-499126-3
|
| Authors |
Beat F. Schmid, Boris Lyczek |