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Service Franchising

Overview of attention for book
Cover of 'Service Franchising'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Why Do Companies Use Franchising?
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    Chapter 3 What are the Social and Economic Benefits and Costs of Global Franchising?
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    Chapter 4 What is the Economic Impact of Service Franchising Investment?
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    Chapter 5 Does Franchising Provide Superior Financial Returns?
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    Chapter 6 How Do Franchisors Evaluate Foreign Markets?
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    Chapter 7 When is Master International Franchising a Preferred Mode of Entry?
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    Chapter 8 How Do International Franchisors Cluster?
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    Chapter 9 Franchising in Russia
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    Chapter 10 Franchising in the Philippines
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    Chapter 11 Conversion Franchising in Slovenia
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    Chapter 12 Franchising with Kodak in China
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    Chapter 13 The Internationalization of Marks & Spencer
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    Chapter 14 Concluding Remarks
Attention for Chapter 7: When is Master International Franchising a Preferred Mode of Entry?
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