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Sound Branding

Overview of attention for book
Cover of 'Sound Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Theoretische Grundlagen der Markenführung
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    Chapter 3 Sound Branding – Begriffserklärung und Theoretische Grundlagen
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    Chapter 4 Musikpsychologie
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    Chapter 5 Markenrecht
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    Chapter 6 Sound Branding in der Werbung
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    Chapter 7 Fallstudien
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    Chapter 8 Zusammenfassung der Ergebnisse
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    Chapter 9 Fazit und Ausblick
Attention for Chapter 2: Theoretische Grundlagen der Markenführung
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