You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Summary
|
|---|---|
| Chapter number | 9 |
| Book title |
Targeting Using Augmented Data in Database Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-14577-4_9 |
| Book ISBNs |
978-3-65-814576-7, 978-3-65-814577-4
|
| Authors |
Bettina Hüttenrauch |