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Chapter title |
Die Funktion des Markenartikels „Retail Brand-Politik“
|
---|---|
Chapter number | 2 |
Book title |
Das Internet der Zukunft
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6872-2_2 |
Book ISBNs |
978-3-83-492928-0, 978-3-83-496872-2
|
Authors |
Erich Greipl |