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Die regionale Clustermarke

Overview of attention for book
Cover of 'Die regionale Clustermarke'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Zusammenarbeit im regionalen Cluster
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    Chapter 3 Grundlagen der Markenführung
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    Chapter 4 Die regionale Clustermarke als Konzept strategischer Markenführung
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    Chapter 5 Die Fallstudie vogtländisches Musikinstrumentenbaucluster
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    Chapter 6 Schlussbetrachtung
Attention for Chapter 3: Grundlagen der Markenführung
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