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Magical Capitalism

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Cover of 'Magical Capitalism'

Table of Contents

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    Book Overview
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    Chapter 1 Magical Capitalism: An Introduction
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    Chapter 2 Magical Contracts, Numinous Capitalism
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    Chapter 3 Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance
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    Chapter 4 Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism
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    Chapter 5 Fetish, Magic, Marketing
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    Chapter 6 Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines
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    Chapter 7 The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary
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    Chapter 8 The Business of Inspiration: A Magical Technology of Prefiguration
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    Chapter 9 The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among “Starchitects”
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    Chapter 10 Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science
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    Chapter 11 The Magic of Mass Publicity: Reading Ioan Couliano
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    Chapter 12 Occult Economies, Revisited
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    Chapter 13 The Enchantment Effect: A Semiotics of Boundary and Profit
Attention for Chapter 13: The Enchantment Effect: A Semiotics of Boundary and Profit
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