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Die Kunst des Reklamierens

Overview of attention for book
Cover of 'Die Kunst des Reklamierens'

Table of Contents

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    Book Overview
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    Chapter 1 I. Konsum zwischen Bedürfnisbefriedigung und Risikoentscheidung
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    Chapter 2 II. Spezifika von Online-Shoppen und Reklamieren
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    Chapter 3 III. Forschungspraktische Bemerkungen
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    Chapter 4 IV. Reklamieren als Handlungsproblem
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    Chapter 5 V. Schlussbetrachtung
Attention for Chapter 4: IV. Reklamieren als Handlungsproblem
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