You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Target Group Segmentation — Why Knowing Your Audience Is Important
|
|---|---|
| Chapter number | 7 |
| Book title |
The Psychology of Pro-Environmental Communication
|
| Published by |
Palgrave Macmillan, London, January 2015
|
| DOI | 10.1057/9781137348326_7 |
| Book ISBNs |
978-1-137-34819-7, 978-1-137-34832-6
|
| Authors |
Christian A. Klöckner, Klöckner, Christian A. |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 19% |
| Student > Master | 5 | 19% |
| Researcher | 3 | 12% |
| Student > Ph. D. Student | 3 | 12% |
| Professor | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 8 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 19% |
| Agricultural and Biological Sciences | 2 | 8% |
| Social Sciences | 2 | 8% |
| Biochemistry, Genetics and Molecular Biology | 1 | 4% |
| Nursing and Health Professions | 1 | 4% |
| Other | 4 | 15% |
| Unknown | 11 | 42% |