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Mendeley readers
| Title |
Identitätsbasierte Markenführung
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, October 2012
|
| DOI | 10.1007/978-3-8349-3707-0 |
| ISBNs |
978-3-83-492990-7, 978-3-83-493707-0
|
| Authors |
Burmann, Christoph, Halaszovich, Tilo, Hemmann, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 167 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| Unknown | 166 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 61 | 37% |
| Student > Master | 53 | 32% |
| Student > Ph. D. Student | 3 | 2% |
| Other | 2 | 1% |
| Student > Doctoral Student | 1 | <1% |
| Other | 3 | 2% |
| Unknown | 44 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 68 | 41% |
| Economics, Econometrics and Finance | 25 | 15% |
| Social Sciences | 9 | 5% |
| Computer Science | 4 | 2% |
| Arts and Humanities | 3 | 2% |
| Other | 12 | 7% |
| Unknown | 46 | 28% |