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Mendeley readers
Chapter title |
Sportsponsoring und Co-Branding – innovative Markenstrategien zur Bildung von Allianzen
|
---|---|
Chapter number | 6 |
Book title |
Marken und Sport
|
Published by |
Springer Fachmedien Wiesbaden, December 2013
|
DOI | 10.1007/978-3-8349-3695-0_6 |
Book ISBNs |
978-3-83-492751-4, 978-3-83-493695-0
|
Authors |
Woratschek, Herbert, Ströbel, Tim, Durchholz, Christian |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 6 | 38% |
Student > Master | 4 | 25% |
Student > Doctoral Student | 1 | 6% |
Unknown | 5 | 31% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 38% |
Sports and Recreations | 3 | 19% |
Economics, Econometrics and Finance | 1 | 6% |
Unknown | 6 | 38% |