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Operational Research in Industry

Overview of attention for book
Attention for Chapter 12: Horizontal Marketing: Optimized One-to-one Marketing 1
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Chapter title
Horizontal Marketing: Optimized One-to-one Marketing 1
Chapter number 12
Book title
Operational Research in Industry
Published by
Palgrave Macmillan, London, January 1999
DOI 10.1057/9780230372924_12
Book ISBNs
978-1-349-41051-4, 978-0-230-37292-4
Authors

Michael P. Haydock, Eric Bibelnieks

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%