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The Origin of Competitive Strength

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Cover of 'The Origin of Competitive Strength'

Table of Contents

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    Book Overview
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    Chapter 1 Prologue
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    Chapter 2 Toyota Moves into the Fast Lane
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    Chapter 3 A Flagship Car
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    Chapter 4 Management of the Automobile Industries in Japan and the U.S. in the Postwar Period
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    Chapter 5 The Success of NUMMI
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    Chapter 6 GM’s Tough Fight
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    Chapter 7 The Rebirth of GM
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    Chapter 8 Lean Production and the Challenge to the “World Car”
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    Chapter 9 Epilogue
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    Chapter 10 Addendum
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