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X Demographics
Mendeley readers
Title |
Advanced Media Planning
|
---|---|
Published by |
Springer US, June 2011
|
DOI | 10.1007/978-1-4419-8738-9 |
ISBNs |
978-1-4613-4677-7, 978-1-4419-8738-9
|
Authors |
Rossiter, John R., Danaher, Peter J. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 2 | 5% |
United States | 1 | 3% |
Unknown | 34 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 19% |
Student > Bachelor | 4 | 11% |
Lecturer | 4 | 11% |
Researcher | 3 | 8% |
Student > Ph. D. Student | 3 | 8% |
Other | 5 | 14% |
Unknown | 11 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 24% |
Social Sciences | 6 | 16% |
Computer Science | 6 | 16% |
Economics, Econometrics and Finance | 2 | 5% |
Mathematics | 1 | 3% |
Other | 2 | 5% |
Unknown | 11 | 30% |