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| Chapter title |
Kommunikation, Marketing und Werbung
|
|---|---|
| Chapter number | 3 |
| Book title |
Praxishandbuch Fernsehen
|
| Published by |
Springer VS, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-00114-8_3 |
| Book ISBNs |
978-3-65-800113-1, 978-3-65-800114-8
|
| Authors |
Eric Karstens, Jörg Schütte |