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Third Party Product Reviews and Consumer Behaviour

Overview of attention for book
Cover of 'Third Party Product Reviews and Consumer Behaviour'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Literature review
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    Chapter 3 Empirical approach and conceptual models
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    Chapter 4 Rasch modelling, scale development and paired comparisons
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    Chapter 5 Analysis online experiment one
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    Chapter 6 Analysis online experiment two
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    Chapter 7 Discussion and conclusion
Attention for Chapter 2: Literature review
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