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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

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Cover of 'Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces'

Table of Contents

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    Book Overview
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    Chapter 1 Basic Research on Low-Literate, Low-Income Buyers and Sellers
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    Chapter 2 Developing a Consumer and Entrepreneurial Literacy Educational Program
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    Chapter 3 Consumer and Entrepreneurial Literacy Program – Marketplace Literacy
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    Chapter 4 Consumer and Entrepreneurial Literacy Program – Consumer Literacy
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    Chapter 5 Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy
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    Chapter 6 Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy
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    Chapter 7 Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues
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    Chapter 8 Implications for Nonprofit Organizations
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    Chapter 9 Implications for Education
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    Chapter 10 Implications for Business
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    Chapter 11 Implications for Basic and Applied Research
Attention for Chapter 2: Developing a Consumer and Entrepreneurial Literacy Educational Program
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