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| Chapter title |
Umsetzung des Segmentierungskonzepts
|
|---|---|
| Chapter number | 4 |
| Book title |
Tonträgermarketing
|
| Published by |
Deutscher Universitätsverlag, January 1995
|
| DOI | 10.1007/978-3-322-90246-7_4 |
| Book ISBNs |
978-3-82-440258-8, 978-3-32-290246-7
|
| Authors |
Michael Conen |