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| Chapter title |
Neuere Optionen der Werbeetatplanung
|
|---|---|
| Chapter number | 13 |
| Book title |
Werbe- und Markenforschung
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9069-3_13 |
| Book ISBNs |
978-3-83-490395-2, 978-3-83-499069-3
|
| Authors |
Hartwig Steffenhagen |