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Smartphone Start-ups

Overview of attention for book
Cover of 'Smartphone Start-ups'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Aim of the Book and Methodology
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    Chapter 2 Explaining Apple’s iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space
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    Chapter 3 Xiaomi: A High-End Low-Price Smartphone Start-up Trying to Diffuse Its Own Platform
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    Chapter 4 Stonex One: A High-End Smartphone at a Fair Price?
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    Chapter 5 Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry
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    Chapter 6 SAVELLI: A Luxury Smartphone for Affluent Women with a Passion for Jewelry
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    Chapter 7 Conclusions: What Have We Learned from the Cases of Smartphone Start-ups?
Attention for Chapter 6: SAVELLI: A Luxury Smartphone for Affluent Women with a Passion for Jewelry
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Citations

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