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Mendeley readers
| Chapter title |
Die digitale Mundpropaganda (Electronic Word-of-Mouth)
|
|---|---|
| Chapter number | 3 |
| Book title |
Digitales Empfehlungsmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-01008-9_3 |
| Book ISBNs |
978-3-65-801007-2, 978-3-65-801008-9
|
| Authors |
Bettina Lis, Simon Korchmar |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 9% |
| Unknown | 20 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 9 | 41% |
| Student > Ph. D. Student | 3 | 14% |
| Student > Master | 3 | 14% |
| Lecturer | 1 | 5% |
| Unknown | 6 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 45% |
| Economics, Econometrics and Finance | 3 | 14% |
| Computer Science | 1 | 5% |
| Psychology | 1 | 5% |
| Social Sciences | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 6 | 27% |