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Mobile Shopping

Overview of attention for book
Cover of 'Mobile Shopping'

Table of Contents

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    Book Overview
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    Chapter 1 Einführung in die Thematik
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    Chapter 2 Mobile Shopping-Charakteristika
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    Chapter 3 Theoretische Grundlagen zur Akzeptanzmessung von Mobile Shopping
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    Chapter 4 Modellansatz zur Akzeptanzermittlung von Mobile Shopping
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    Chapter 5 Methodische Grundlagen zur Akzeptanzerforschung von Mobile Shopping
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    Chapter 6 Ergebnisse zur empirischen Akzeptanzuntersuchung von Mobile Shopping
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    Chapter 7 Kritische Würdigung und Ausblick
Attention for Chapter 1: Einführung in die Thematik
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Citations

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