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The Business Idea

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Cover of 'The Business Idea'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction and Summary
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    Chapter 2 Entrepreneurship as a competency
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    Chapter 3 Creative market insight
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    Chapter 4 The window of opportunity
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    Chapter 5 Creation of the business concept
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    Chapter 6 Entry barriers to markets
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    Chapter 7 Strategies for market entry
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    Chapter 8 The positive influence of competitors
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    Chapter 9 Entrepreneurship and business ideas in the embryonic market
Attention for Chapter 9: Entrepreneurship and business ideas in the embryonic market
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