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| Chapter title |
Der ‚moderne‘, prozessorientierte Ansatz des Marketing
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2001
|
| DOI | 10.1007/978-3-662-08496-0_3 |
| Book ISBNs |
978-3-66-208497-7, 978-3-66-208496-0
|
| Authors |
Rainer Olbrich |