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| Chapter title |
Social Franchising
|
|---|---|
| Chapter number | 15 |
| Book title |
Fairplay Franchising
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-04827-3_15 |
| Book ISBNs |
978-3-65-804826-6, 978-3-65-804827-3
|
| Authors |
Waltraud Martius, Martius, Waltraud |