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Mendeley readers
Chapter title |
Marketing-Management: Wie sich das Verhalten von Konsumenten beeinflussen lässt
|
---|---|
Chapter number | 4 |
Book title |
Angewandtes Gesundheitsmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-4035-3_4 |
Book ISBNs |
978-3-83-494034-6, 978-3-83-494035-3
|
Authors |
Uta Schwarz, Katharina Hutter, Schwarz, Uta, Hutter, Katharina |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 10 | 38% |
Student > Master | 2 | 8% |
Student > Postgraduate | 1 | 4% |
Student > Ph. D. Student | 1 | 4% |
Unknown | 12 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 15% |
Economics, Econometrics and Finance | 3 | 12% |
Philosophy | 1 | 4% |
Nursing and Health Professions | 1 | 4% |
Computer Science | 1 | 4% |
Other | 3 | 12% |
Unknown | 13 | 50% |