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Fashion Brand Internationalization

Overview of attention for book
Attention for Chapter 2: Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
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Readers on

mendeley
5 Mendeley
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Chapter title
Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
Chapter number 2
Book title
Fashion Brand Internationalization
Published by
Palgrave Pivot, New York, January 2016
DOI 10.1057/978-1-137-52337-2_2
Book ISBNs
978-1-137-52336-5, 978-1-137-52337-2
Authors

Elena Cedrola, Ksenia Silchenko, Cedrola, Elena, Silchenko, Ksenia

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 40%
Professor 1 20%
Student > Master 1 20%
Unknown 1 20%
Readers by discipline Count As %
Business, Management and Accounting 2 40%
Arts and Humanities 1 20%
Social Sciences 1 20%
Unknown 1 20%