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| Chapter title |
Entwicklung einer Arbeitgebermarke und Repositionierung des Arbeitgeber-Images von McDonald's
|
|---|---|
| Chapter number | 15 |
| Book title |
Change Communications Jahrbuch 2011
|
| Published by |
Springer, Berlin, Heidelberg, January 2011
|
| DOI | 10.1007/978-3-642-20377-0_15 |
| Book ISBNs |
978-3-64-220376-3, 978-3-64-220377-0
|
| Authors |
Christiane Wörle |