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Chapter title |
We could have known better – Consumer-oriented marketing in Germany’s ageing market
|
---|---|
Chapter number | 15 |
Book title |
From Grey to Silver
|
Published by |
Springer, Berlin, Heidelberg, January 2011
|
DOI | 10.1007/978-3-642-15594-9_15 |
Book ISBNs |
978-3-64-215593-2, 978-3-64-215594-9
|
Authors |
Frank Leyhausen, Alexander Vossen, Leyhausen, Frank, Vossen, Alexander |