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Chapter title |
Marketing als Schlüssel zum erfolgreichen Management
|
---|---|
Chapter number | 24 |
Book title |
Management Gurus
|
Published by |
Gabler Verlag, Wiesbaden, January 1998
|
DOI | 10.1007/978-3-322-82771-5_24 |
Book ISBNs |
978-3-32-282772-2, 978-3-32-282771-5
|
Authors |
Theodore Levitt, Levitt, Theodore |