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New Perspectives on Industrial Organization

Overview of attention for book
Cover of 'New Perspectives on Industrial Organization'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Demand, Technology, and the Theory of the Firm
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    Chapter 3 Introductory Game Theory and Economic Information
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    Chapter 4 Behavioral Economics
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    Chapter 5 Perfect Competition and Market Imperfections
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    Chapter 6 Monopoly and Monopolistic Competition
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    Chapter 7 Product Differentiation
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    Chapter 8 Market Structure, Industry Concentration, and Barriers to Entry
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    Chapter 9 Cartels
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    Chapter 10 Quantity and Price Competition in Static Oligopoly Models
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    Chapter 11 Dynamic Monopoly and Oligopoly Models
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    Chapter 12 Market Power
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    Chapter 13 Product Design, Multiproduct Production, and Brand Proliferation
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    Chapter 14 Price Discrimination and Other Marketing Strategies
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    Chapter 15 Advertising
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    Chapter 16 Advertising and Welfare
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    Chapter 17 Technological Change, Dynamic Efficiency, and Market Structure
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    Chapter 18 Horizontal, Vertical, and Conglomerate Mergers
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    Chapter 19 Efficiency, Equity, and Corporate Responsibility in Imperfect Competition
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    Chapter 20 Antitrust Law and Regulation
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    Chapter 21 Industry and Firm Studies
Attention for Chapter 15: Advertising
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