Marketing, Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Monograph (January 2024)
The most recent citing publications are shown below. View all 39 publications that cite this research output on Dimensions.
Monograph (January 2024)
Book chapter (August 2023)
Article in International Journal of Production Economics (February 2023)