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| Chapter title |
L
|
|---|---|
| Chapter number | 11 |
| Book title |
Kompakt-Lexikon Marketingpraxis
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-658-03185-5_11 |
| Book ISBNs |
978-3-65-803184-8, 978-3-65-803185-5
|
| Authors |
Springer Fachmedien Wiesbaden |